Urvashi Kaur’s collection Prahara at Lakme Fashion Week 2018(3)

Neeti Mehra is an award-winning, multidimensional communications professional and brand consultant with 20+ years of experience in bringing stories to life. She works as an independent storyteller at the intersection of sustainability, ecology and people, shaping the voice of homegrown and international brands. In 2007, she founded Beejliving, a multi-disciplinary platform that records our living traditions, making them accessible and relevant to a young, curious audience. Through the lens of modernity, she interprets ancient practices, showing there is an alternate, viable path to living a fast-paced, burnt-out life. In 2024, she was featured on the cover of The Week magazine's health supplement for being the leading voice in advocating slow living in India. In February, she launched the #BeejLivingPowerCircle a B2B platform targeted to help conscious businesses in India scale.

Neeti has partnered on projects with leading global brands such as Marriott International, Jaipur Rugs, AB InBev, South African Tourism and the India Wine Awards. She is a former editor with FICCI’s India Travel, LuxeBook, and Indian Express Newspapers.
She has been published in over 60 global publications such as Lonely Planet, Vogue, Condé Nast Traveller, GQ, The Hindu, Business Traveller UK, The Spruce, Treehugger and The Times of India, writing about responsible luxury and sustainable living.
A Technical Accountant, Neeti has a Post Graduate Certificate in Yoga & Tantra and Indian Aesthetics from Jnanapravaha. She has completed a CSR workshop with the Tata Institute of Social Sciences. A student of Vedic studies since the past six years, she has also been studying Sanskrit. She has studied traditional knowledge of Ayurveda, Jyotish and Tantra with world-renowned Ayurvedic practitioner, Dr Robert Svoboda. A wine lover, she finished her WSET Level 1 award in wine with a perfect score.