Beej Living: A curated guide to slow living

Beej Discover

“Make Indigenous People Leaders of Climate Action and Not Victims of Climate Policies”

Archana Soreng, Climate Activist and Member of UN Secretary General’s Youth Advisory Group on Climate Change, belongs to the Khadia Tribe from Odisha. She has been working to document, preserve and promote traditional knowledge and practices of indigenous, local communities. Soreng holds a Master’s Degree …

The Dotted Line

BY ARYA brings a modern perspective in reviving craft traditions in global Indian fashion Arya Giri’s label BY ARYA strives to revive traditions while creating a vocabulary for global Indian fashion. Since childhood, the designer has been exposed to weaver communities and craftsmanship, through her …

Anonymity and the artist: Princess Pea and the Khud Se Pooche campaign

Anonymous visual and performance artist Princess Pea through her contemporary art practices brings to the forefront international issues of tradition, identity and celebrity with an underlying satire on global societal concerns. She presents to the world her alter ego in the form of a ‘living …

The survival of India’s handlooms

Designer Vaishali Shadangule’s eponymous label Vaishali S. celebrates her passion for classic Indian weaves, ever since the label’s inception in 1991. The designer became the first Indian woman to showcase at the Paris Couture Week recently. Her latest bridal collection, ‘Shakuntala’ continues her exploration of …

#DareToWearLonger with BAM’s bamboo clothing (in the muggy tropics)

How often do you need to wash clothes in the tropics? And why should you care about wearing your clothes for longer? Can I dare to wear clothes for longer without washing? I rose up to the challenge with the UK-based BAM Bamboo Clothing in …

How to support India’s handloom industry, one stitch at a time

There are many ways you can support India’s gorgeous handloom industry. I’m sharing what I’ve done over the years, so that it can help you also fall in love with Indian textiles like i have. Explore what’s in your home Open your sister or grand …

Neeti Mehra is an award-winning, multidimensional communications professional and brand consultant with 20+ years of experience in bringing stories to life. She works as an independent storyteller at the intersection of sustainability, ecology and people, shaping the voice of homegrown and international brands. In 2007, she founded Beejliving, a multi-disciplinary platform that records our living traditions, making them accessible and relevant to a young, curious audience. Through the lens of modernity, she interprets ancient practices, showing there is an alternate, viable path to living a fast-paced, burnt-out life. In 2024, she was featured on the cover of The Week magazine's health supplement for being the leading voice in advocating slow living in India. In February, she launched the #BeejLivingPowerCircle a B2B platform targeted to help conscious businesses in India scale.

Neeti has partnered on projects with leading global brands such as Marriott International, Jaipur Rugs, AB InBev, South African Tourism and the India Wine Awards. She is a former editor with FICCI’s India Travel, LuxeBook, and Indian Express Newspapers.
She has been published in over 60 global publications such as Lonely Planet, Vogue, Condé Nast Traveller, GQ, The Hindu, Business Traveller UK, The Spruce, Treehugger and The Times of India, writing about responsible luxury and sustainable living.
A Technical Accountant, Neeti has a Post Graduate Certificate in Yoga & Tantra and Indian Aesthetics from Jnanapravaha. She has completed a CSR workshop with the Tata Institute of Social Sciences. A student of Vedic studies since the past six years, she has also been studying Sanskrit. She has studied traditional knowledge of Ayurveda, Jyotish and Tantra with world-renowned Ayurvedic practitioner, Dr Robert Svoboda. A wine lover, she finished her WSET Level 1 award in wine with a perfect score.