10 Slow Fashion Labels We Loved at LFW S/R 2018

Highlighting innovative fabric blends, intricate weaves, flattering silhouettes, and a wider colour pallete, all with an ethos rooted in the heartland, we present our favourite slow fashion labels at Lakmé Fashion Week Summer/Resort 2018

Till recently, sustainable, India modern ready-to-wear was more floppy than fashionable. Not so any more. The wearable sacks in mud colours have faded away. Going beyond token gestures, this edition of fashion week walked the talk, quite literally. The spotlight was on design from the North East of India, with a movement to encourage fashion from the region, supported by the United Nations and the British Council.

Slow fashion has shifted from the perimeter into the centre of conversation. Manish Malhotra’s capsule collection Inaya, his first created with merino wool, created by Kashmiri artisans, was followed by a lively discussion on the impact of fast fashion and unbridled consumption. The country’s first social marketplace, GoCoop, which has won a National Award for e-commerce for marketing the best textiles from the length and breadth of the country, presented the good loom collection.

It wasn’t all fabric and frills though. All the water bottles we tossed in the bins are going to get a new lease of life. By getting tranformed into fabric, of course.

Curtains, till next time. In the meantime, BeejLiving presents what we loved on the catwalk this season.

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12 Ways to Embrace Slow Living in 2018

An Authentic Ayurveda

Neeti Mehra is an award-winning, multidimensional communications professional and brand consultant with 20+ years of experience in bringing stories to life. She works as an independent storyteller at the intersection of sustainability, ecology and people, shaping the voice of homegrown and international brands. In 2007, she founded Beejliving, a multi-disciplinary platform that records our living traditions, making them accessible and relevant to a young, curious audience. Through the lens of modernity, she interprets ancient practices, showing there is an alternate, viable path to living a fast-paced, burnt-out life. In 2024, she was featured on the cover of The Week magazine's health supplement for being the leading voice in advocating slow living in India. In February, she launched the #BeejLivingPowerCircle a B2B platform targeted to help conscious businesses in India scale.

Neeti has partnered on projects with leading global brands such as Marriott International, Jaipur Rugs, AB InBev, South African Tourism and the India Wine Awards. She is a former editor with FICCI’s India Travel, LuxeBook, and Indian Express Newspapers.
She has been published in over 60 global publications such as Lonely Planet, Vogue, Condé Nast Traveller, GQ, The Hindu, Business Traveller UK, The Spruce, Treehugger and The Times of India, writing about responsible luxury and sustainable living.
A Technical Accountant, Neeti has a Post Graduate Certificate in Yoga & Tantra and Indian Aesthetics from Jnanapravaha. She has completed a CSR workshop with the Tata Institute of Social Sciences. A student of Vedic studies since the past six years, she has also been studying Sanskrit. She has studied traditional knowledge of Ayurveda, Jyotish and Tantra with world-renowned Ayurvedic practitioner, Dr Robert Svoboda. A wine lover, she finished her WSET Level 1 award in wine with a perfect score.