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Editor's Obsession

A Complete Guide to Demi-Couture Jewellery in India

The ultimate guide to artistic baubles and demi-couture jewellery that evokes the splendor of India without breaking the bank The final embellishment piece to an ensemble is a doodad. Be it around your neck, waist, ankles, fingers, or wrists, jewellery is the ultimate act of

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Can Sustainable Fashion be Glam for a Night Out?

Accused of being too dowdy for the spotlight, sustainable fashion is now stealing the show at parties For years, conscious togs have been derided for being shapeless sacks that don’t serve at soirées. Well, times have changed, and so have we. Eco couture is bringing

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About Neeti Mehra

Neeti Mehra is an award-winning, multidimensional communications professional and brand consultant with 20+ years of experience in bringing stories to life. She works as an independent storyteller at the intersection of sustainability, ecology and people, shaping the voice of homegrown and international brands. In 2007, she founded Beejliving, a multi-disciplinary platform that records our living traditions, making them accessible and relevant to a young, curious audience. 

Through the lens of modernity, she interprets ancient practices, showing there is an alternate, viable path to living a fast-paced, burnt-out life. In 2024, she was featured on the cover of The Week magazine’s health supplement for being the leading voice in advocating slow living in India. In February, she launched the #BeejlivingPowerCircle a B2B platform targeted to help conscious businesses in India scale.

Neeti has partnered on projects with leading global brands such as Marriott International, Jaipur Rugs, AB InBev, South African Tourism and the India Wine Awards. She is a former editor with FICCI’s India Travel, LuxeBook, and Indian Express Newspapers.

She has been published in over 60 global publications such as Lonely Planet, Vogue, Condé Nast Traveller, GQ, The Hindu, Business Traveller UK, The Spruce, Treehugger and The Times of India, writing about responsible luxury and sustainable living. A Technical Accountant, Neeti has a Post Graduate Certificate in Yoga & Tantra and Indian Aesthetics from Jnanapravaha. She has completed a CSR workshop with the Tata Institute of Social Sciences. 

A student of Vedic studies since the past six years, she has also been studying Sanskrit. She has studied traditional knowledge of Ayurveda, Jyotish and Tantra with world-renowned Ayurvedic practitioner, Dr Robert Svoboda. A wine lover, she finished her WSET Level 1 award in wine with a perfect score.

About Neeti Mehra

The Big Story

On Caring for Clothes (The Way Your Grandmother Taught You)

Beejliving presents a guide to caring for clothes. Treat your wardrobe like an heirloom, not a haul

The Philosophy

Before we get to soap and steam, let’s talk about soul.
Clothes, in Indian households, are not things.
They’re memories stitched with thread.
A silk kurta worn to a cousin’s shaadi,
A cotton sari that smells like a bygone era.
You don’t just wash them. You honour them

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Our Founder, Neeti Mehra, seen on the cover of The Week Magazine’s Health Supplement

Slow living is an antidote to our fast-paced lives. A slow life is balanced, meaningful, and life-affirming, purposeful and fulfilling. It’s a long-term view of your own life and the world around you. Slow living helps you control the narrative of your own life, where you are not defined by the standards, timelines and a lifestyle the world decides for you, but what you decide for yourself. The slow life is not escapist, rather, it is a dynamic, self-aware and reflective.

Neeti Mehra, Founder, Beejliving

Beejliving's Mindful Marketplace

Beejliving is a haven for a discerning community seeking to explore, embrace, and redefine the art of slow, sustainable living. We invite you to cultivate a mindful lifestyle, indulging in unforgettable experiences that celebrate conscious consumption and thoughtful craftsmanship. 

Click here to uncover exclusive offerings from brands that embody this philosophy.